Current Newsletter

Wow, summer is almost here again and unlike everyone else I still want winter to be here so I can take pictures of the snow in the mountains. This spring has been very hectic for me and I have only had the chance to get out and shoot a few times, but they have been very memorable occasions for me. To add to that, my family has been very busy designing a new green house that we just broke ground for, you can learn more about that by clicking here.

I have also been busy with marketing and sales and have finally had some moderate success. I have recently sold a couple of large pieces through corporate art consultants. And by large I mean 4 feet by 8 feet, 4 feet by 5 feet, and 3 feet by 4 feet. I have learned a lot about the large-format printing options in Denver and am excited to have these works installed. I’ll post pictures on my website when I can. I have also been designing a 2009 calendar as a follow-on to the success of last year’s calendar. They should be in my hands by the end of June so I can get them out to local stores just in time for the calendar “season.” Finally, I have been looking around the metro area for a better studio space and it has been a difficult search. I have a couple of options in the works and am excited about the possibilities. Look for an announcement soon.

Are You a True Fan?

I regularly read a couple of marketing and sales blogs and ran across an interesting posting a month or so ago entitled “1000 True Fans.” The author Kevin Kelly makes the case that creators (artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author) needs to acquire only 1,000 True Fans to make a living. Now, you may ask, how is True Fan defined? A True Fan is someone who will purchase anything you produce, drive miles to see your work, have you sign their copies, and can’t wait until your next work comes out. Kevin then postulates that you could make a decent living if you could have your true fans purchase $100 a year from you, roughly equal to a day’s wages.

This is an interesting idea, one that deserves merit, but obviously is not created equally for all types of creators. This is a hot topic judging by the number of comments that people have made, mostly real artistic types who should know. A lot of people agree with this idea, some disagree, but I think it is because the number scales up and down depending on what type of creator you are, perhaps lower for media arts types and higher for musicians and authors.

So, what does this mean for Evan Anderman Photography? Well, to be frank, I have a ways to go. I send this email out to roughly 375 people right now, which is a good start but obviously not everyone is a True Fan and I need to increase this number. Could you please help me with accomplishing that? If each of you could get a couple of your friends to sign up for my email list I can’t tell you what that would mean to me. I know that not everyone is going to purchase my work, but it will help me get the word out and to reach those people that are interested. My goal is 1000 True Fans.

New Equipment

I finally took the plunge this spring and purchased a view camera to shoot with. For those of you who don’t know, a view camera is a larger format than the traditional 35-mm that allows the photographer to move the front and back planes of the camera to control perspective and focus. Just think of the camera that Ansel Adams and others used where they crouched behind it with a cloth over their heads. The overall technology of these cameras hasn’t changed that much but certain of the elements have been improved. The Linhof camera that I purchased, being a typical german piece of equipment allows very precise movements in almost any direction imaginable. Another major improvement is that I can mount my PhaseOne digital back on the camera, marrying the convenience of digital with the control of the view camera. Also, the optics have been much improved due to the tighter tolerances needed by digital. It has been a several-month process to put together all the various pieces of the camera and I have only just received the last part. I am sure that I will have images to share in the next newsletter, so stay tuned.

On the Website

The Sneak Peak Gallery is back, and it is an exclusive item for readers of this newsletter! (Sorry, no link here, you have to subscribe to the newsletter)  Currently in the gallery I have shots from trips to Point Lobos, Great Sand Dunes National Park, various trips to the central mountains of Colorado, and Rocky Mountain National Park. Also, be sure to check out the Photo Blog (click here) for insights into my experience visiting these places.

I have set up a separate gallery with the pictures that I got from our trip to Italy and Sicily last summer (click here). This was a fabulous trip and I really got a variety of nice pictures.

Journey Through Landscape: Events

I am excited to announce that my work will be on display during the month of June at the Framed Image framing shop located in Happy Canyon shopping center. Framed Image is a leading Denver supplier of fine frames, mirrors, vintage posters, fine art, Asian furniture, and wall decor. The shop is open Monday to Friday from 10 am to 5:30 pm, Saturday 10 am to 5 pm, so please drop by and see some of my work. Visit their website.

I have teamed up with Colorado Public Radio again and will be offering my Outdoor Colorado cards as an incentive for each new member on KVOD on the morning of June 2nd from 9-10 am and on KCFR on the afternoon of June 3rd from 4-5 pm. A couple of weeks ago we taped a couple of break segments that will air during these hours. This is another exciting opportunity for me, so if you want a set of cards please be sure to listen in and pledge. If you’re outside the Denver area, click here to listen on-line.

I would love to hear from you, please drop me a line anytime.

Thanks for reading,

Evan Anderman
Evan Anderman Photography LLC